March 27: AP counted more than 3,100 events
AP's March 27 preview said organizers were preparing more than 3,100 No Kings events across all 50 states. Ezra Levin, co-founder of Indivisible, identified Indivisible as one of the groups spearheading the action.
The official No Kings site routed visitors to a Mobilize event finder, linked a host toolkit, listed upcoming trainings, and promoted a post-action Mobilize debrief that said more than 3,000 hosts would gather after March 28.
The public tools were trainings, signups, and host management
The organizing stack was visible before the march. No Kings used event pages, training links, host materials, and Mobilize signups to move local actions under a national banner.
Bonterra's public materials supply the data layer: Mobilize collects participation information for events and gives organizations tools to manage supporters, events, and follow-up contact.
Apax and Bonterra sit behind the event platform
Bonterra's Mobilize page says EveryAction acquired Mobilize before Apax acquired EveryAction, Social Solutions, and CyberGrants in 2021 to build the broader Bonterra platform. Apax's 2022 Bonterra announcement said Mobilize would roll up under NGP VAN.
Bonterra's product page describes Mobilize as part of a platform with more than 20 million profiled supporters and 640 million daily transactions. The company markets the product for data tracking, supporter management, event organizing, and follow-up contact.
Bonterra's privacy notice lists event and device data
Bonterra's current privacy notice says the company may collect identifiers, contact information, biographical information, event information, event location, event date and time, signup time, affiliated organizations, the organization promoting the event, and post-event feedback.
The same notice says Bonterra may collect device, browser, IP-address, and online-activity information through cookies and similar technologies. It also says personal information may be disclosed to organizations and campaigns when a user engages with opportunities on the platform or with a specific organization using it.
Bonterra also reserves disclosure to authorities when it believes disclosure is required by law, regulation, legal process, governmental request, or safety concerns.
Bonterra separates controller data from customer practices
Bonterra's privacy notice says the company does not collect sensitive personal data in its role as a data controller. The same notice says customer organizations may have separate data practices.
Bonterra's government-access language is narrower than the online blacklist claim. The notice says government and law-enforcement access is limited except where required by law, in imminent threats to safety, or with user consent.
The public coalition record is also messier than the clip suggests
The official partners page presents No Kings as a professional progressive coalition with activist groups, unions, Indivisible locals, and 50501 affiliates.
But the same public partner list also includes groups such as 73 for Palestine and Jewish Voice for Peace. The roster was broader and messier than a scrubbed single-line coalition.
